SEO Essential Guide to Rank Higher on Google in 2023

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Published On - February 3, 2023


Many marketers and businesses agree with the fact that SEO plays an important role in growing their brands. But many few of them are aware with “what is SEO?”.

Here, we have put together this essential SEO guide for marketers and businesses who want to know how to achieve a better ranking on Google. This guide will help your business to move in the right direction.

Let’s find out the most basic question, “What exactly is Search Engine Optimization? How its work?”

What is SEO?

SEO stands for Search Engine Optimization, the practice of optimizing your website to boost search engine rankings. This process entails generating high-quality content, obtaining links from other websites, checking the technical condition of the website, and many more.

Acquiring a higher ranking means more organic traffic and better visibility that will make your business successful.

How does SEO Work?

There is a process by which SEO works. If your SEO strategy works according to the process successfully, your website will surely rank higher on the Google search engine!

Below, we are mentioning the process:

  • You publish high-quality content on Google.
  • Google bots which are known as “Spider or Crawler”, crawl your website pages and review pages.
  • If it satisfies Google requirements, your page will be indexed.
  • If your content answers the user search query, it will appear on the search engine results page (SERP) for a user query.

When this process is implemented successfully, you will achieve a good ranking for your website!

What is Google’s Ranking Process?

Many marketers of SEO Agency in Malaysia work with an aim to achieve a higher ranking on Google. There are significant processes or steps that Google uses to identify and rank content.


Google use “Bots” to search new or updated pages on the internet. You should place links on every page for Google to find it. When you have more links on your page, it becomes quick for Google to locate them.


When bots find the pages, Google scans those URLs to evaluate the content, picture, and other media. Then, the information is saved in the Google database or index.


After evaluating URLs, Google will decide which pages are more relevant and arrange them according to the user query on SERP.

Important Factors for Google Ranking in 2023

As we know, Google updates its algorithms endless times. So, you should have knowledge of the latest Google algorithm updates. But, there are three significant ranking factors that every Local SEO Company and business should include in your SEO tactics!


How does Google place those pages in order? This is where an authority helps Google. Finding relevant results is one thing, but Google uses authority to know which websites or web pages are highly relevant and trustworthy. It determined the authority with the number of backlinks linking to a page.


Google’s work on providing relevant results to consumers is a primary responsibility of Google. Before, Google decided on the page’s topic according to the keywords on the page. To some extent, it still searches for certain keywords on your website.

Now, Google can read virtually an article and grasp the page content.

High-Quality Content

Google rank only those pages higher that have quality content. It selects any page that meets search intent to be high-quality content.

What is the Significance of SEO?

SEO is a crucial aspect because it improves your company’s online presence. If you have done SEO effectively for your website, you will continue to generate traffic over time. SEO provide only organic visitors to your website.

When the high-quality site meets user search query, it can appear at the top of the SERP. There are many factors that make SEO significant for your website:

  • Higher visibility and rankings.
  • Organic traffic to your website.
  • Achieve trust of potential customers.
  • Well-optimized website for providing better user experience.
  • Effective growth of your brand.

These are the reasons that contribute to the importance of SEO for your business!

Main Elements of Search Engine Optimization (SEO)

There are three main elements of search engine optimization (SEO):

On-Page SEO

On-page SEO is the process of optimizing your website that helps to improve your website’s search engine rankings and generate more organic traffic. When it comes to on-page search engine optimization, there are some key areas that require attention:

  1. Content optimization
  2. Titles and meta descriptions
  3. Link structure
  4. Image alt attributes
  5. Keyword optimization and implementation

These are the main elements that optimize your website.

Off-Page SEO

Off-page SEO is the process of implementing SEO tactics outside of a website that will improve website search engine rankings. There are some tactics included when it comes to off-page search engine optimization:

  1. Link building
  2. Guest Posting
  3. Social Media Marketing
  4. Analysis of Competitors
  5. Share Infographics

These are the main elements of off-page SEO.

Technical SEO

Technical SEO is the practice of ensuring your website meets the technical requirements of search engines. This will help you to achieve higher ranking for your website. There are some essential elements included for technical SEO:

  1. Crawling
  2. Indexing
  3. Rendering
  4. Website Structure
  5. Page Load Speed
  6. Mobile Friendliness

When it comes to technical SEO, these are crucial elements.


Improving your ranking on the Google search engine means more sales, traffic, revenue, leads, and conversions. This can only happen with the magic of SEO!

Now you understand what SEO is, how it will work, why it’s important, and many more. SEO is a positive practice for your business that comes with long-term benefits. You can engage with a Local SEO Company for better results!

SEO Malaysia is the leading and result-driven SEO Agency Malaysia that helps you to achieve your desired objectives!



Looking for the right solution to uplift your SEO strategy and digital presence? BThrust is the company you need to trust. Get in touch with us, stay in the loop, and channel your business growth further ahead.